The ABC's of Social Media Marketing: 26 Keys to Social Media Success in Business

Overview
The ABCs of Social Media for Business may cover the fundamentals of social media but it’s far from an elementary social media class!

This course is intended for those who have dipped their toe in the water of social media but who have done so without a strategy and without a great deal of specific direction. The ABC’s of Social Media will take you step-by-step through 26 easy-to-follow fundamentals of social media that will help ensure your success with social media in your business.

The class is complete with worksheets and an ABC’s of Social Media study guide handout that will help you implement your ideas from class, back at the office.

What Will You Learn?

1. The right social media strategy and plan for your business that you create right in class
2. How to create compelling content that attracts fans and followers
3. How to dialogue with your community of customers to drive business growth
4. The common mistakes businesses make with social media and how to avoid them
5. Where to put your energy in social media to get the best results
6. How create content and plan your publishing schedule to connect content with cash and customers
7. Ways to integrate social media into your offline marketing and physical location to make the most of your existing communication and store traffic

Who Should Attend?

• Small Business owners
• Marketing professionals
• Association/Nonprofit executives

Course Pre-requisites:
Prior to attending this course attendees should have:

• Basic knowledge of Facebook and an existing Facebook page
• Good general knowledge of using Mac or PC
• Have a good understanding of the web as a whole
• Have a basic to good understanding of their marketing goals
• May already have social media channels in place

What to bring
Laptop suggested, although not mandatory

How Will I Benefit?
Attendees will walk away with ready-to-use tools, tips and tricks to make social media work for their business. This workshop is hands on and will walk attendees through:

• The fundamentals and success principles behind a great social media strategy
• How to setup your business for success in social media
• How to maximize your marketing on Facebook, Twitter, YouTube, Blogs and other social media tools
• How to make social media part of your business without wasting time

What Are the ABC’s?
The content that we cover is far great than the sum of the ABC’s, but since you asked, here’s a sample of the items we cover in this workshop in alphabetical order (of course).

A  :  Assets - Bring Everything You Have to Social Media
B  :  Take People Behind the Scenes
C  :  Create Compelling Content
D  :  Dialogue With Your Community
E  :  Expend Social Media Effort
F  :  F-words in Social Media - Friend & Follow
G  :  Google Loves Social Media
H  :  Hijacked Media – Beware!
I  :  Incent Social Sharing & Interaction
J  :  Join the Right Groups
K  :  Knowledge Sharing in Social Media
L  :  Listen, Listen, Listen
M  :  Mobilize Social Media
N  :  Network Intelligently
O  :  Offline Social Skills
P  :  Publish on Schedule – “1-7-30-4-2-1”
Q  :  Questions - Ask and Answer
R  :  Relationships are Better with Social Media
S  :  Satisfy Customers Through Social Media & Selling with Social Media
T  :  Turn Your Thinkers Into Thought Leaders
U  :  Understand Your Audience Through Personas
V  :  Video Connects Emotionally
W  :  Word of Mouth & Social Media
X  :  Social Media Excellence
Y  :  Say Yes to Social Media & Reach Gen-Y
Z  :  Zero Excuses!